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Perfect Your Product Launches by Powering Them with Predictive Analytics

Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...

Plugging into the Future With AI

TMRE@Home is going to be held virtually this year from April 30 to May 2, 2024, and it will feature several educational tracks for insights and market...

Finding the Right Machine Learning Formula

In "Machine Learning: Optimizing Ad Campaigns," Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear...

Insights Leaders Weigh AI With Cautious Optimism

The H2 2023 edition of the Insights Spend & Trends Report has recently been released—and artificial intelligence (AI) certainly seems to be on the m...