Exploring Synthetic Data Applications
Synthetic data, a type of artificial data generated through algorithms rather than real-world interactions, is rapidly gaining traction in various ind...
machine learning
Articles
Searching for Emerging Market Research Trends
Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...
The Fusion of AI and Market Research
Market research has traditionally been a hands-on task that is time consuming and resource-intensive, from generating data collection to holding in-pe...
Perfect Your Product Launches by Powering Them with Predictive Analytics
Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...
Plugging into the Future With AI
TMRE@Home is going to be held virtually this year from April 30 to May 2, 2024, and it will feature several educational tracks for insights and market...
Finding the Right Machine Learning Formula
In "Machine Learning: Optimizing Ad Campaigns," Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear...
Insights Leaders Weigh AI With Cautious Optimism
The H2 2023 edition of the Insights Spend & Trends Report has recently been released—and artificial intelligence (AI) certainly seems to be on the m...