Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...
Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...
Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...
From a company-wide perspective, what will the future hold? No one truly has the answer but through strategy and planning, one can be better prepared....
Known uncertainty. We enter 2023 with some of the most known uncertainty of our lives. Going into 2019- certainty. Going into 2020- certainty-albeit m...