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Insights Strategy & Data-Driven Culture

One of the featured categories on All Things Insights, Insights Strategy features a range of helpful information for the insights professional. This includes content such as the purpose and mission of insights, the talent/team, leadership, stakeholders, strategic insights, data-driven culture, organizational influence, the speed and storytelling of insights, upskilling/reskilling, resilience, and more. This section is ideal for those involved in insights strategy, executive management, and recruitment and provides knowledge and education for the insights expert and novice alike.

An insights strategy is a strategic plan that outlines how an organization will gather, analyze, and leverage insights from data and information to drive informed decision-making, innovation, and overall business success. The goal of a data-driven culture is to create a systematic approach to generating valuable insights through strategic data analytics that can guide actions and strategies across various aspects of the organization.

An effective insights strategy enables organizations to transform data into actionable knowledge, helping them make informed decisions, uncover opportunities, address challenges, and continuously innovate. It aligns data-related activities with the organization’s broader goals and ensures that insights become a driving force for growth and competitiveness. From a broader viewpoint, data-driven culture could include objectives and goals, data collection and sources, analysis methods, stakeholder engagement, integration with decision-making, reporting and visualization, continuous improvement, data privacy and ethics, performance measurement, training and skills development.


Woman in a laboratory testing formulas.

Finding the Right Concept Testing Formula

Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...
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How Insights Can Benefit from Failure

No one actively looks to launch an unsuccessful product or venture. Yet failing can have its upside. There is a philosophy of thought in the business...
Book with pages flying open.

Learning the Soft Skills of Market Research

Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competenci...
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Gaining a Competitive Edge Through Benchmarking

Measuring just how well your company is performing over time, competitive benchmarking is a key tactic to determine whether your company, brand, servi...
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Stay Competitive Through Upskilling

Upskilling and reskilling—training workers so they can fill more advanced roles in an organization—is becoming vital in today's business environme...
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Harnessing Data Storytelling

As data becomes more accessible throughout an organization, the need for data storytelling becomes more important in terms of strategy. It's no longer...
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Build A Durable Stakeholder Engagement Strategy

How frequently do you communicate and engage with your business and insights stakeholders? If you are unsure of the answer, it may be time to level up...
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Staying Resilient in a Shifting Media Industry

All Things Insights' Seth Adler spoke with Tracy Pruzan-Roy, Certified Executive & Leadership Coach at Tracy Pruzan-Roy Coaching, at the Media Insight...

Evolving Your In-House Team

During TMRE Continued, All Things Insights' Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight...

Increasing Insights Influence

Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...