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Insights Strategy & Data-Driven Culture

One of the featured categories on All Things Insights, Insights Strategy features a range of helpful information for the insights professional. This includes content such as the purpose and mission of insights, the talent/team, leadership, stakeholders, strategic insights, data-driven culture, organizational influence, the speed and storytelling of insights, upskilling/reskilling, resilience, and more. This section is ideal for those involved in insights strategy, executive management, and recruitment and provides knowledge and education for the insights expert and novice alike.

An insights strategy is a strategic plan that outlines how an organization will gather, analyze, and leverage insights from data and information to drive informed decision-making, innovation, and overall business success. The goal of a data-driven culture is to create a systematic approach to generating valuable insights through strategic data analytics that can guide actions and strategies across various aspects of the organization.

An effective insights strategy enables organizations to transform data into actionable knowledge, helping them make informed decisions, uncover opportunities, address challenges, and continuously innovate. It aligns data-related activities with the organization’s broader goals and ensures that insights become a driving force for growth and competitiveness. From a broader viewpoint, data-driven culture could include objectives and goals, data collection and sources, analysis methods, stakeholder engagement, integration with decision-making, reporting and visualization, continuous improvement, data privacy and ethics, performance measurement, training and skills development.

Articles

Evolving Your In-House Team

During TMRE Continued, All Things Insights' Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight...

Increasing Insights Influence

Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...

Navigating the Insights Capability

Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented...

The Evolution of Building an Insights Team

Josh Goldfinch, Director Customer Insights, Verizon, participated in a panel at TMRE focused on "Building an Insights Function from the Ground Up." Al...

Setting the Stage for the Future of Insights

Setting the stage for insights into 2024 and beyond, All Things Insights' Seth Adler had a chance to speak with Oksana Sobol, Senior Director, Insight...

Insights Thought Leadership Starting from the Ground Up

Kerry Sette, VP, Head of Consumer Insights & Research, Voya Financial, took part in a panel at TMRE focused on "Building an Insights Function from the...

Finding Your Way to Breakthroughs

All Things Insights' Seth Adler got a chance to sit down with author and professor Adam Alter, at this year's TMRE. Alter gave a keynote presentation...

Revealing Top Market Research Themes from TMRE 2023

The market research industry gathered for three days of TMRE (The Market Research Event) in sunny Denver at the Gaylord Rockies Resort & Convention Ce...

Unleashing the Growth Potential of DIY Research

During the "DIY Research" session of the Road to TMRE Gathering, Seth Adler discussed "DIY Insights: When Less is More" with Anu Sundaram, Vice Presid...
Insights Resources

Benchmark With Your Insights Peers On Spend & Trends

The All Things Insights Survey Committee along with TMRE have created a Spend & Trends survey to provide you the opportunity to benchmark with your pe...