Learning the Soft Skills of Market Research
Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competenci...
Insights Strategy & Data-Driven Culture
One of the featured categories on All Things Insights, Insights Strategy features a range of helpful information for the insights professional. This includes content such as the purpose and mission of insights, the talent/team, leadership, stakeholders, strategic insights, data-driven culture, organizational influence, the speed and storytelling of insights, upskilling/reskilling, resilience, and more. This section is ideal for those involved in insights strategy, executive management, and recruitment and provides knowledge and education for the insights expert and novice alike.
An insights strategy is a strategic plan that outlines how an organization will gather, analyze, and leverage insights from data and information to drive informed decision-making, innovation, and overall business success. The goal of a data-driven culture is to create a systematic approach to generating valuable insights through strategic data analytics that can guide actions and strategies across various aspects of the organization.
An effective insights strategy enables organizations to transform data into actionable knowledge, helping them make informed decisions, uncover opportunities, address challenges, and continuously innovate. It aligns data-related activities with the organization’s broader goals and ensures that insights become a driving force for growth and competitiveness. From a broader viewpoint, data-driven culture could include objectives and goals, data collection and sources, analysis methods, stakeholder engagement, integration with decision-making, reporting and visualization, continuous improvement, data privacy and ethics, performance measurement, training and skills development.
Articles
Gaining a Competitive Edge Through Benchmarking
Measuring just how well your company is performing over time, competitive benchmarking is a key tactic to determine whether your company, brand, servi...
Stay Competitive Through Upskilling
Upskilling and reskilling—training workers so they can fill more advanced roles in an organization—is becoming vital in today's business environme...
Harnessing Data Storytelling
As data becomes more accessible throughout an organization, the need for data storytelling becomes more important in terms of strategy. It's no longer...
Build A Durable Stakeholder Engagement Strategy
How frequently do you communicate and engage with your business and insights stakeholders? If you are unsure of the answer, it may be time to level up...
Staying Resilient in a Shifting Media Industry
All Things Insights' Seth Adler spoke with Tracy Pruzan-Roy, Certified Executive & Leadership Coach at Tracy Pruzan-Roy Coaching, at the Media Insight...
Evolving Your In-House Team
During TMRE Continued, All Things Insights' Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight...
Increasing Insights Influence
Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...
Navigating the Insights Capability
Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented...
The Evolution of Building an Insights Team
Josh Goldfinch, Director Customer Insights, Verizon, participated in a panel at TMRE focused on "Building an Insights Function from the Ground Up." Al...