Skip to content

Insights Strategy & Data-Driven Culture

One of the featured categories on All Things Insights, Insights Strategy features a range of helpful information for the insights professional. This includes content such as the purpose and mission of insights, the talent/team, leadership, stakeholders, strategic insights, data-driven culture, organizational influence, the speed and storytelling of insights, upskilling/reskilling, resilience, and more. This section is ideal for those involved in insights strategy, executive management, and recruitment and provides knowledge and education for the insights expert and novice alike.

An insights strategy is a strategic plan that outlines how an organization will gather, analyze, and leverage insights from data and information to drive informed decision-making, innovation, and overall business success. The goal of a data-driven culture is to create a systematic approach to generating valuable insights through strategic data analytics that can guide actions and strategies across various aspects of the organization.

An effective insights strategy enables organizations to transform data into actionable knowledge, helping them make informed decisions, uncover opportunities, address challenges, and continuously innovate. It aligns data-related activities with the organization’s broader goals and ensures that insights become a driving force for growth and competitiveness. From a broader viewpoint, data-driven culture could include objectives and goals, data collection and sources, analysis methods, stakeholder engagement, integration with decision-making, reporting and visualization, continuous improvement, data privacy and ethics, performance measurement, training and skills development.

Articles

Insights Resources

Benchmark With Your Insights Peers On Spend & Trends

The All Things Insights Survey Committee along with TMRE have created a Spend & Trends survey to provide you the opportunity to benchmark with your pe...

Assess Trends Within the Analytics & Data Science Community

The All Things Insights Survey Committee along with KDnuggets, AI Business, The AI Summit, Enter Quantum, IOT World Today, the Digital Analytics Assoc...

The Strategy Behind Insights Influence

Josh Goldfinch, Director Consumer Insights, Verizon, presented a panel discussion on leadership and influence at TMRE @ Home. All Things Insights’ S...

Assessing Insights Talent Within a DIY Function

All Things Insights’ Seth Adler recently caught up with Jennifer Avery, SVP, Strategy & Insights, Universal Destinations & Experiences. Avery, who g...

Advocating for More Insights Influence

The latest edition of the Insights Spend & Trends Report has just been released. Brought to you by TMRE and All Things Insights, this benchmarking rep...

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl...

Investing Insights into Product & Brand Innovation

Customer insights are a key cog in driving brand and product developments. And so, it’s imperative that the Insights discipline invests in product a...

Gaining Insights Leadership

The role of today’s Insights professional is evolving as Insights teams are increasingly pressured to connect data sources, surface consumer stories...

Taking Action to Spark Growth

Actionable growth is the process of taking action to achieve a desired outcome. It involves making strategic decisions and implementing tactics that w...