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Media Insights Report

Survey respondents shared that at this moment in time, Platform is driving campaign planning decisions. We now evolve from the SVOD launchpad to a new S/A VOD / FAST reality. And so, when discussing future campaign planning, Content comes a close and interesting second place. 

The next step is activating that construct. There was near universal agreement that “only” 56% having a pessimistic economic outlook was actually a positive! 

Access the Report Now for more insight.

Thank You To Our Survey Committee

Claudio Marcus, Edwin Wong, Evan Shapiro, James Petretti, Julya Fridman, Liz Huszarik, Michael Capretta, Radha Subramanyam, Theresa Pepe.

As well as additional contributors

Marc Berman, Marija Masalskis, Scott McDonald

And Thank You to our Media Partners

All Things Insights, ARF, Digital TV Europe, Media Insights & Engagement, Omdia, Programming Insider, Television Business International

Access the Report Now for more insight.

Contributor

  • Seth Adler

    Seth Adler heads up All Things Insights & All Things Innovation. He has spent his career bringing people together around content. He has a dynamic background producing events, podcasts, video, and the written word.

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