We covered broad themes such as customer insights, insights leadership, talent and culture, strategy, artificial and human intelligence and more. We also highlighted the broad range of educational sessions and topics that would become available for the upcoming 2024 edition of TMRE plus a featured look at sessions from TMRE @ Home as well as interviews conducted at the Media Insights & Engagement Conference, held earlier in the year.
As we continue our year in review coverage this month, All Things Insights looks back at the headlines that kicked off the second quarter of the year, plus we provide some key takeaways from each month’s selection of blogs (with some additional synthesis and analysis from Gemini).
By understanding these key themes and specific takeaways, market research organizations can extend their learnings, develop effective insights strategies and drive growth.
April 2024
May 2024
June 2024
Q2 2024 Key Takeaways
- Customer Experience:
- Improving the customer experience through personalized interactions and data-driven insights.
- Using customer feedback to drive product development and service delivery.
2. Data and Analytics:
- Leveraging data to inform marketing strategies, product development, and customer engagement.
- Using AI and machine learning to unlock the potential of data.
3. Sustainability:
- Incorporating sustainability into business practices to attract and retain customers.
- Communicating sustainability efforts effectively to consumers.
4. Innovation and Technology:
- Embracing new technologies like AI and AR to drive innovation.
- Creating a culture of innovation that encourages experimentation and risk-taking.
5. Talent and Culture:
- Investing in talent development and creating a positive work environment.
- Building strong relationships with stakeholders to ensure alignment and support.
Video courtesy of Steven Van Belleghem
