Skip to content

Achieving A Renaissance In Purpose

That question can be traced back to Juan Araya from a conversation we had when he was with Uber, #712 on the Forbes Global 2000. After a stop at Stryker (#403), he’s now with Merck (#87), so he has been affecting change at progressively larger organizations over the past half decade.

Araya’s success is perhaps due to another thought he had in that same conversation, “communicate the purpose of what you are trying to accomplish. And have a good [interdependent] strategy around it.”

During the High Renaissance, Michelangelo was aided by his talent and a rather popular text to create his masterpiece. The tools he employed were simple, brushes and paint…and likely some scaffolding.

As we make our way through a post-pandemic renaissance, the modern enterprise contains talent and the drive to deliver for a market. But the tools that can be employed to create a transformed organization are vast. 

This conceptually dovetails into a recent conversation with a contemporary Michael, Visa’s Michael Nevski who noted that, “habits, preferences and tastes have changed along with how people operate.” 

For the insights discipline this new period featuring “a balance of a partial return to old habits [infused with] new behaviors,” necessitates an explicit, “focus on what matters.”

That focus includes the, “use of foresights tools to understand behavior and predict what’s next,” to, “be proactive and create projects in new environments like Web3,” and to “provide substance in new environments for external use case insights.”

Join Michael at the June Monthly Meeting

Nevski also notes that “hybrid research is upon us,” as organizations must now adapt to the current period in order to survive. His supplemental advice includes to, “be actionable, have a playbook, execute and have a contingency plan,” to, “integrate with value chain partners and benefit from their expertise,” and ultimately to, “listen, be open, fluid and expect the unexpected.”

Again, all of that advice should be employed to simply survive. To operate in the second fifth of the 21st century, both executives seem to hone in on the fact that of all of the tools available, collaboration with a focus on purpose is paramount. With an indisputable focus on purpose, it took Michaelangelo four years to ‘solve’ the Sistine Chapel ceiling. He (again, reportedly) did not collaborate. But that was one person, solving for only a part of one defined reality at a moment in history where things didn’t change much over a four year span. 

In our most recent four years, we’ve had a global pandemic, erratic global economic fluctuations, expansive global enterprise DEI and climate change initiatives, explosive global elections and a land war in Europe to name a few. That’s a lot for global society let alone corporate enterprise to digest. One person isn’t going to be able to address and/or solve the resulting reality. 

Join Michael at the June Monthly Meeting

Nevski suggests that this “new [period] provides an opportunity to collaborate and innovate” and that it is mandatory to, “understand what your product is solving.”

Which brings us back to another point by Araya who implores organizations to ask the questions, “what is the vision of our company? How can we deliver for customers? How do we want to scale?”, and ultimately, “what do we want this painting to look like when we’re done?”

Contributors

Related Content

Finding Stakeholder Alignment

Stakeholder alignment is increasingly important in both overall business and insights strategy. As the enterprise strives for organizational success,…

Putting Together DIY Research Solutions

It seems that whether the economy is surging or stagnant, the emphasis on do-it-yourself market research has remained a relatively strong attribute in…

Engaging Sales with Market Research

At TMRE @ Home’s Insights ROI & Strategy Summit, Joe Agostinelli, Sr. Director of Market Research, Morningstar, gave the presentation, “Strategic Insi…

 
 

More Related Content

Pinpointing on a map, ie, being strategic.
actionable insights

Finding Stakeholder Alignment

Stakeholder alignment is increasingly important in both overall business and insights strategy. As the enterprise strives for organizational success,…

Reaching into a full tool kit on the ground.
agile research

Putting Together DIY Research Solutions

It seems that whether the economy is surging or stagnant, the emphasis on do-it-yourself market research has remained a relatively strong attribute in…

Hand pointing to computer screen with data charts.
strategic insights

Engaging Sales with Market Research

At TMRE @ Home’s Insights ROI & Strategy Summit, Joe Agostinelli, Sr. Director of Market Research, Morningstar, gave the presentation, “Strategic Insi…

Hands shaping a clay pot on the potter wheel.
unique value proposition

Positioning the Market Research Mission

Just how should the enterprise and the team go about determining its market research mission? This specific market research mission is not necessarily…

Woman in a laboratory testing formulas.
forecasting

Finding the Right Concept Testing Formula

Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as…

soccer player on his knees upset that he lost or missed goal.
insights culture

How Insights Can Benefit from Failure

No one actively looks to launch an unsuccessful product or venture. Yet failing can have its upside. There is a philosophy of thought in the business…

Book with pages flying open.
insights hard skills

Learning the Soft Skills of Market Research

Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competenci…

stressed out worker in front of laptop
insights talent

Stay Competitive Through Upskilling

Upskilling and reskilling—training workers so they can fill more advanced roles in an organization—is becoming vital in today’s business environme…

open book, flipping through pages
stakeholder engagement

Harnessing Data Storytelling

As data becomes more accessible throughout an organization, the need for data storytelling becomes more important in terms of strategy. It’s no longer…

insights talent

Evolving Your In-House Team

During TMRE Continued, All Things Insights’ Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight…

insights strategy

Increasing Insights Influence

Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,…

insights purpose

Navigating the Insights Capability

Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented…

foresights

Leveraging Foresights to Drive Brand Goals

Doug Healy, Senior Director, Consumer Insights – Gatorade, PepsiCo, held the session, “Global Might for the Local Fight: Forward Thinking in Brand Str…

consumer insights

The Evolution of Building an Insights Team

Josh Goldfinch, Director Customer Insights, Verizon, participated in a panel at TMRE focused on “Building an Insights Function from the Ground Up.” Al…

technology

Setting the Stage for the Future of Insights

Setting the stage for insights into 2024 and beyond, All Things Insights’ Seth Adler had a chance to speak with Oksana Sobol, Senior Director, Insight…

ideation

Finding Your Way to Breakthroughs

All Things Insights’ Seth Adler got a chance to sit down with author and professor Adam Alter, at this year’s TMRE. Alter gave a keynote presentation…

insights leadership

The Strategy Behind Insights Influence

Josh Goldfinch, Director Consumer Insights, Verizon, presented a panel discussion on leadership and influence at TMRE @ Home. All Things Insights’ Set…

insights purpose

Advocating for More Insights Influence

The latest edition of the Insights Spend & Trends Report has just been released. Brought to you by TMRE and All Things Insights, this benchmarking rep…

actionable growth

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl…

business insights

Balancing Insights with Uncertainty

Uncertainty abounds, from inflation and layoffs to bank failures and talk of recession, to robust job reports, financial resilience, and the strength…

insights strategy

Gaining Insights Leadership

The role of today’s Insights professional is evolving as Insights teams are increasingly pressured to connect data sources, surface consumer stories a…

actionable growth

Taking Action to Spark Growth

Actionable growth is the process of taking action to achieve a desired outcome. It involves making strategic decisions and implementing tactics that w…

media insights

Redefining the Home Experience

All Things Insights’ Seth Adler caught up with David Schliecker, Group VP, HGTV Insights and Strategy, Warner Bros. Discovery, at the Media Insights &…

strategic insights

Building Strategic Insights

The world of data is evolving and ever-changing. A data insights strategy is built in part on the potential data that one hopes to accumulate, the ins…

insights talent

Insights Talent: Ask, Listen, Act

“Ask, listen, act.” If the pandemic has taught us one critical lesson, it’s that environmental changes don’t occur in a vacuum and can dramatically in…

data storytelling

Translating Data Into Action

“Data is the new oil,” and it seems like everyone wants to get a piece. But what is it that most major companies are missing when it comes to harnessi…

insights talent

Insights Synergy

As the political climate changes, so do our working habits. Going through a pandemic also changes things, as Jim Newswanger, the Senior Market Intelli…

insights strategy

Timely Insights

“May you live in interesting times.” We are all familiar with this curse (or blessing, depending on how you see it). Many of us even know it as Chines…

insights strategy

Insights Enablers

Over the past two and a half years, there “have been more DIY projects” thus “Insights teams are moving more to becoming consultants and enablers fro…

user experience

UX Insights

Shilpi Sinha is not only speaking at TMRE but joining the pre-event Innovating Insights Workshop as a table co-host. Both the session on the agenda an…

consumer

Insights Hacks

What are the hacks, the shortcuts, the clever or elegant solutions which can be applied now? To answer this question we checked-in with three executiv…

data science

Insights Resilience

Way back at the beginning of our modern almost apocalypse, there was one term used across the globe and up and down the organization- resilience. Faci…

insights culture

New Work Order: The Future Of Work Is Here

2022 still has some work to do in figuring itself out. We’ve clearly not yet definitively evolved to what’s next. That said, some patterns have emerge…

insights talent

Internal Insights

Think back to the office of February, 2020. In many ways it felt like the office in February, 2010 and February, 2000. For the most part, every single…

actionable insights

Consistent Breakthrough Insights

All Things Insights brought the community together for a live session focused around the concept of providing consistent breakthrough brand insights o…

insights strategy

Mental Fitness In Business Culture

In the first century, it was the Christian Church which accounted for a substantive portion of societal change. In the fifth century, it was Greek Dem…

insights strategy

Empowering Breakthrough Insights

Empowering insights through a broader understanding of the business can happen if there are consistent breakthrough brand insights being served to the…

strategic insights

Slow Power: Pacing The Speed Of Insights

We know from Aesop’s “The Tortoise And The Hare” that the ability to achieve great speed doesn’t always mean finishing first in a given journey. And w…

insights strategy

Insights From Seizing The Moment

Remember the young students at Welton Academy of “Dead Poets Society,” huddled around the photos of their predecessors who were no longer living. But…

leadership

A Contemporary Insights Organization

We are in the process of experiencing the second paradigm shift of human behavior in just a three year period. For a prepared organization, this is a…