Build Your Insights-Driven Strategic Skillset
On May 12, the insights-driven strategy track will take place to kick off TMRE @ Home. Discover how to seamlessly integrate insights-driven strategies into your daily work. This day will provide practical guidance, expert advice, and real-world examples to help you harness the power of data and insights, enabling smarter decision-making and greater impact in your role.
The day will highlight the panel, “Data Points to Decision Making: What Insights-Driven Really Means.” This panel will include Delicia Cooney, Senior Director, Consumer & Shopper Insights, Newell Brands; Tamar Rimmon, VP, Data Science & Analytics, McAfee, and Amberly Miller, Director of UX Research, Prudential Financial.
Whether you are in a mature organization or a budding startup, the decisions you make ultimately stem from the data you collect. Join industry experts as they detail how your research can not only drive change but become the foundation for long-term transformation. This panel will highlight the importance of connecting your data, metrics, insights & strategy pipeline, getting quick wins vs. long-term transformation and why some insights initiatives ultimately fail.
Other presentations include, “From Static Brands to Cultural Ecosystems: What Gen Z Expects from Alcohol Brands Now,” presented by Tara Goutermout, Senior Manager Consumer Planning & Insights, Diageo.
For years, the industry has been obsessed with fixing the marketing funnel Gen Z supposedly “broke.” But the real disruption isn’t happening in campaign planning or media optimization—it’s happening upstream, in the very foundations of brand building. As younger LDA consumers rewrite the rules of cultural participation, identity, discovery, and trust, the traditional brand-building model is no longer fit for purpose.
For Diageo, as new formats surge, the challenge wasn’t simply how to market to younger drinkers, but how to build brands that make sense in their world. Led by Goutermout, the team embarked on a multi-layered journey to understand what it truly takes to build and reimagine brands for a new generation of alcohol consumers. What emerged is a portrait of a generation acting as investigators—scrutinizing brands, interrogating promises, and demanding honesty, fluidity, and multi-dimensional narratives. Static brand models no longer resonate; Gen Z expects brands to behave like living ecosystems with multiple entry points, co-created meaning, and genuine cultural contribution.
The session, “Insights Should Influence Decisions, But Are Your Decisions Influencing Insights Instead?” presented by Pavi Gupta, Board Director, MRII, rounds out the first day.
Identify Effective AI Adoption Tactics
On May 13, TMRE @ Home will present effective AI adoption techniques. Explore the new ways that industry experts are using AI to transform operations, discover emerging trends and achieve lasting impact. Together, we will delve into innovative approaches, practical frameworks, and success stories that will empower you to integrate AI seamlessly and drive meaningful change.
The panel, “Hype or Impact? The Blueprint for Meaningful AI Adoption,” will feature speakers Lisa Courtade, AVP, Global Business Insights & Analytics, Organon; Stephen Santiago, Vice President – Brand Measurement & Insights, JPMorgan Chase & Co.; and Christine Moeller, AI Transformation Lead, eBay.
Cut through the noise and uncover where AI truly delivers value versus empty buzzwords. This panel will explore common adoption pitfalls, the pros and cons of building, buying, or partnering, and what real success looks like through ROI, time saved, and quality gains. Hear firsthand lessons and what experts wish they knew before starting their AI journey.
The agenda that day will also include “Turn Strategic Questions into Recommendations with Voxpopme Compass,” a session presented by Betsy Shaak, VP of Product, Voxpopme. In addition, “Streamlined Success with Agentic Workflows,” will feature Pinaki Dutt, Global Head, Consumer & Market Knowledge, Ornua.
Additionally, “The Rise of Agentic AI: Trust, Control, and the North American Consumer,” will be presented by Michael Nevski, Director, Global Insights, Visa. The presentation spotlights fresh research on how consumers are perceiving and engaging with Agentic AI – autonomous, adaptable, decision-making platforms that act independently to achieve goals. We’ll explore how these intelligent agents are influencing consumer behavior, decision-making, and daily life, and identify the most promising opportunities for businesses to engage with this pivotal technology.
Navigate Through the Future of Insights
During the final day of TMRE @ Home, May 14, take a deep dive into what’s next for the world of insights and analytics. Explore emerging trends, cutting-edge technologies, and forward-thinking strategies through expert discussions and real-world examples. Walk away equipped with fresh perspectives and the tools you’ll need to thrive in a rapidly changing world.
The panel, “Capturing Generational Mindshare,” will feature moderator Dan Coates, CEO, Ypulse, with speakers Aarti Bhaskaran, Global Head, Research & Insights, Snap Inc.; Natasha Hritzuk, VP, Head of Corporate Research, Warner Bros. Discovery; and Anna Estlund, Senior Director, Strategic Insights, Pernod Ricard.
Dive into the evolving landscape of consumer insights as panelists share key trends and use cases uncovered while researching Millennials and Gen Z. Learn how these lessons are shaping strategies for engaging Generation Alpha in the years ahead, and explore what businesses can expect as the next wave of consumers redefines expectations, behaviors, and brand loyalty.
Other sessions on this day’s track include “Foundations of Foresights – Forecasting Done Right,” presented by Stephen Griffiths, Director of Strategic Insights, Ameriprise Financial Services. A fireside chat, “Sliding into the Future of Insights,” will be held by Craig Swaisgood, Vice President of Data, Analytics & Business Intelligence with the New York Mets.
Editor’s Note: For more information about TMRE @ Home, and the most up-to-date agenda, visit here.
Video: TMRE @ Home 2025 featured a session on gaining Gen Z’s mindshare with speakers Aarti Bhaskaran, Global Head, Research & Insights, Snap Inc., and Natasha Hritzuk, VP, Head of Corporate Research, Warner Bros. Discovery.
