Future-Proofing the AI Partnership
By carefully evaluating these factors and more, you can select an AI partner that will help you leverage the power of AI to gain deeper customer insights, improve marketing strategies, and drive business growth. A customizable solution that is geared towards your specific need is key, as is adaptability considering that the AI landscape is continually changing with emerging technologies and trends.
In Market Logic’s “What is the best generative AI platform for market insights and knowledge management?” the platform looked at a variety of key traits to look for when it comes to AI partnerships:
- Insights ecosystem integration: How well-connected is the platform to your entire insights data ecosystem? From insights to action, your gen AI platform should be able to pull in all your sources and easily integrate insights into any system you use.
- Understanding market research: A major challenge in interpreting market research presentations is accurately identifying and handling different types of information, such as study background, sample descriptions, questionnaire statements, respondent quotes, research findings, and vendor pitches.
- Awareness of contextual applicability: Consumer, category, brand, and market knowledge is highly context-dependent and perishable, meaning insights valid in one market or time may not apply elsewhere or later.
- Customer-specific context and best practices: It is crucial to customize the AI by providing customer-specific context for each business to reflect corporate context and best practices accurately.
- Intuitive user experience: Does your gen AI platform effortlessly integrate complex AI processes, allowing you to input questions or problems and receive optimal responses?
- AI Watchouts (self-reflection about the model on the evidence and the answer): How does your platform offer features that go behind ‘answering’ questions to actually act as an insights colleague?
- Source selection: A specialized gen AI market insights platform lets users customize answers by choosing which sources to include or exclude, for instance, by narrowing the focus by removing sources or broadening it by adding more.
- Control Panel: A gen AI market insights solution with a user admin control center provides a centralized and easy-to-use interface for administrators, allowing them to manage the platform independently.
Selecting the Right AI Partnership
During TMRE 2025, James Cuthbertson, Chief Revenue Officer at Relative Insight, and Maria Amenta, Corporate Vice President – Research at New York Life Insurance Company, will hold the session, “Betting on AI and Winning: How New York Life Chose the Right Partner.”
AI promises speed, scale, and smarter insights—but only if you can cut through the complexity. This session will reveal how their partnership turned AI innovation into a true driver of business value. Discover how New York Life accelerated insight generation and delivered real impact by choosing the right partner to bring AI to life, without slowing down or overcomplicating the process.
AI-Driven Insights Solutions
All Things Insights and All Things Innovation recently introduced the AI-Driven Innovation & Insights Solutions Showcase, 2025. Innovation and insights executives have been asking for a one-stop-shop for the myriad AI-Driven Solutions available.
The advancements in artificial intelligence over the past few years have resulted in a wide range of agency, consultancy and vendor-related AI tools and technologies designed to speed insights and innovation processes, hone data science and analytics, and pinpoint more precise research methods. These range from market research-driven tools to innovation-specific frameworks and everything in between.
Purpose-Built for Insights
Ultimately, cost and ROI are also key considerations when selecting an AI partner. Look for partners with clear and transparent pricing models, and ensure they can demonstrate how the AI solution will deliver a measurable return on investment. In addition, speed-to-value is also important. This means that the solution provider is capable of accelerated implementation. If you need to realize AI results quickly, investigate if the partner has accelerators (such as proprietary platforms, tools) to speed up project delivery.
Often, consumer-facing organizations are weighing their options when it comes to in-house AI platforms versus external tools and solutions. Market Logic suggests that when selecting a generative AI knowledge-management tool, prioritize solutions that are purposely built for AI insights; are specifically built and trained for that purpose; and possess architectural capabilities for interpreting data, along with providing insightful natural language processing (NLP) explanations.
Ultimately, you are looking for a tool that enhances your understanding of your market insights. As Market Logic notes, look for a solution partner that is “designed with features that specifically address the challenges that insights professionals face, and tailored for diving deep into market data. It’s like having a specialized AI expert by your side, making your job a lot easier and more effective.”
Video courtesy of Esomar
