Does AI drive insights, or do insights drive AI? How attending the AI in Action Summit at TMRE 2025 will enhance your vision and optimize your research agenda:
AI is now ubiquitous. In some Silicon Valley circles, it is even being compared to the dotcom or app boom; in fact, there’s an “AI tool for that” has replaced the famous catchphrase “there’s an app for that.”
This proliferation of AI has however also resulted in AI washing – making it hard for business leaders to discern what’s truly AI native and what’s not. Further recent research has shown that to get the most value, companies need to define use cases and then pick AI partners judiciously to ensure a company’s human intelligence (HI) matches its AI ambitions.
Click here for the full agenda of the TMRE AI in Action Summit, which will be held October 27.
Why companies need an AI ecosystem for market research:
Enter the AI market research ecosystem. Where should one start? Who should one trust? And will that trust pay off in ROI? As Chair of this year’s AI in Action summit, I reviewed 40+ AI companies across both research and marketing, talked with expert colleagues from technology companies like Google, Microsoft and agency giants like Publicis Sapient. Additionally, I explored user forums and tested AI engines to help distinguish between AI first and AI forward companies.
At this year’s kick-off for the AI in Action Summit, I’ll share what I have put together as an example of an AI market research ecosystem. This will kick start your thinking, empower your initiative and help you harvest the gains.
What you will gain or shall we say ‘gAIn’ from attending the AI in Action Summit:
Apart from getting a courtside seat to view an example of an AI market research ecosystem including use cases and examples of AI native companies, you will be able to hear first-hand from leading companies on topics such as responsible AI and measuring CX outcomes.
For those attendees looking for more practical experience, workshops during the day such as optimizing agentic AI for research or transforming data into decisions will help support your own organizational decision making. And, of course, there will be demos and case studies from leading companies that have adopted AI and have success stories to share. Finally, you will leave with a certificate differentiating you as a trusted voice in AI at your organization.
So, are insights driving AI or is AI driving insights? Join us on 10/27 in Las Vegas and be in the driver’s seat.
Editor’s Note: Connect with Christina Speck on LinkedIn.
