Yet beneath the marketing facade, the reality is straightforward. Agentic AI collapses neatly into three categories of tools a business can use today… not someday in the autonomous future, not after the robots unionize, but right now. And once you see those three categories clearly, the right question isn’t whether you should implement agents, but rather which parts of your business are still unnecessarily reliant on human babysitting.
Introducing the Agents
Let’s start with the basics. Monitoring agents are the simplest and often the most valuable. Their job is to watch something (e.g., pricing changes, customer sentiment, an outlier in your demand forecast, a compliance flag in a swamp of log files) and alert you when it matters. Think of them as the world’s most reliable interns: tireless, attentive, and blissfully unaware that most humans find dashboards as exciting as tax forms.
Next come research agents, which act as the overachieving analysts you always wish you had on staff. They gather information, summarize it, compare options, read the 300-page regulatory filing you’ve been ignoring, and surface the insights hidden inside the mess. If monitoring agents notice things, research agents make sense of them. They are the difference between a pile of data and a point of view.
Finally, action agents take the next step: they don’t just observe and analyze… they execute. They update the CRM, reconcile the transactions, generate the reports, process the claims, publish the content, send the customer follow-up, trigger the workflow, or move the file from point A to point B without requiring a small prayer and a human click. These agents are not “autonomous” in any profound philosophical sense. They are simply competent, which, in a business context, is far more valuable than poetic discussions about machine self-awareness.
Observe, Interpret, Act
Everything else you’ve heard… the “multi-agent orchestration layers,” the “hierarchical planning stacks,” even those “self-healing multistep execution pipelines,”… is decorative plumage.
Yes, it is sophisticated language. Is it necessary to understand what’s happening? No. Full stop.
Underneath the jargon, these systems all reduce to the same loop you’ve been running for decades: observe, interpret, act. Monitoring agents handle the observing, research agents handle the interpreting, and action agents handle the acting. Humans still provide the goals, the guardrails, and the judgment. Anything more elaborate and someone is trying to sell you something.
The real executive question isn’t, “Should we adopt agents?” That question will drop you into vendor theater faster than you can say “pilot project.” The question that matters is: Which of our recurring processes require humans to monitor, synthesize, or click through steps that a competent system could handle instead?
The purpose of agentic AI isn’t autonomy. It’s automated competence, deployed exactly where it relieves humans of the low-value work they never wanted to do in the first place.
A practical starting point is to inventory the processes that quietly annoy your teams, the tasks everyone agrees are important, but no one wants to own. Month-end closing rituals. Routine compliance checks. Manual data pulls. Evergreen research. Lead enrichment. Follow-up messages. Website QA. The things that consume attention, exhaust patience, and spark precisely zero joy.
Once you list them, classify each as primarily a monitoring, research, or action loop. That single exercise often brings immediate clarity and reveals opportunities that were hiding in plain sight.
From there, begin small. The best early agentic projects are narrow, low-risk, and measurable. A monitoring agent that flags sudden changes in competitor pricing. A research agent that compiles weekly intelligence briefs. An action agent that sends personalized follow-ups to high-value prospects. These are six-week projects, not six-month sagas. Their scope should be tight enough that you can explain the workflow to a board member during an elevator ride. To the fourth floor.
When you start this way, you accumulate small but tangible improvements that build confidence and political capital.
The Competency Requirement
Of course, success requires good safety rails, and this is where executives often have the most anxiety. Action agents in particular need clear boundaries: what they can access, what they can touch, where they must pause for approval, and, critically, how you stop them if they go full SkyNet.
The good news is that none of this is exotic. This is not new risk; it’s familiar risk with a new interface. These are the same governance concepts you already use for other enterprise software (access, audit, approval, rollback) simply applied to a new kind of worker. You already do this with RPA, ETL tools, and workflow engines. This isn’t micromanaging the AI. It’s basic operational hygiene.
By the time you’ve proven a handful of meaningful wins, the fear that this will become a massive IT lift fades. Small, narrow pilots allow you to prove the value before scaling the complexity. And the savings from the early wins can fund the next round of work. This turns AI adoption from a looming capital expense into a self-financing improvement cycle.
And yes, the skepticism is understandable. Will this replace people? Not really; it replaces drudgery. Is the tech reliable? With guardrails, yes. Is this just another hype cycle? In part. The hype is about autonomy. The reality is about competence. And competence pays for itself.
At the end of the day, you don’t need autonomous AI. You need automated competence: monitoring agents that notice what humans miss, research agents that synthesize what humans don’t have time to read, and action agents that perform the steps humans shouldn’t waste their careers on.
Start small. Build steadily. Scale what works. Let everyone else debate the future of consciousness while you quietly automate the work that’s slowing your business down. Once you understand this, agentic AI stops being an abstract trend and becomes something far more useful: a practical tool for eliminating the friction that holds your organization back.
The rest is noise.
For more columns from Michael Bagalman’s Data Science for Decision Makers series, click here (from All Things Innovation) and here (from All Things Insights).
Contributor
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Michael Bagalman brings a wealth of experience applying data science and analytics to solve complex business challenges. As VP of Business Intelligence and Data Science at STARZ, he leads a team leveraging data to inform decision-making across the organization. Bagalman has previously built and managed analytics teams at Sony Pictures, AT&T, Publicis, and Deutsch. He is passionate about translating cutting-edge techniques into tangible insights executives can act on. Bagalman holds degrees from Harvard and Princeton and teaches marketing analytics at the university level. Through his monthly column, he aims to demystify important data science concepts for leaders seeking to harness analytics to drive growth.
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