The Evolving Data Landscape
As markets evolve and consumer preferences change over time, it becomes increasingly important to monetize data streams as part of a business strategy. This in turn can also lead to new ways of enhancing decision-making, the creation of new insights, and driving innovation through data-driven approaches. But there are also some roadblocks to this new data landscape, such as ethics and compliance, maintaining data quality, and a lack of resources.
Still, data partnerships and collaboration could create outside of the box pathways to growth, whether internally or through a trusted data partner, who could offer consulting, new product development, compliance, strategy formulation, data science and more.
In Forbes’ article, “Data Collaboration: The Timeless Engine Of Growth And Innovation,” the author takes a look at this complex undertaking. “Data collaboration can be a high-margin activity that can significantly contribute to a company’s financial strength. Correctly utilizing these modern assets could dramatically augment any enterprise’s bottom line,” observes author Edik Mitelman, AppsFlyer’s General Manager of Privacy Cloud. Forbes further notes that data collaboration mandates attention to various critical considerations:
• Data Collaboration Platforms: Privacy-first data collaboration platforms offer the infrastructure to manage, analyze and share data responsibly. These platforms can provide governance frameworks, manage user consent effectively and maintain airtight audit protocols. These functionalities ensure that information is protected and its use falls within consumers’ and governments’ ethical and legal expectations.
• Strategic Partnerships: Aligning with organizations that value privacy and innovation will amplify the benefits reaped from shared data, carving out new pathways for development and financial success.
• Ethics: Data collaboration is only complete when explicitly addressing the ethical dimensions. As data becomes an increasingly central component of commercial strategy, its application must reflect a commitment to fairness and the greater good.
Exploring The Data-Innovation Pipeline
For FEI 2025, June Dershewitz, Co-Founder at InvestInData, will hold the session, “Data Partnership for Innovation.” Nine years ago, Dershewitz joined a well-known tech company and found an opportunity to strengthen trust: in the data, in the reports, and in how effective the data team could truly be. Since then, the cornerstone of her work has been building trust. Dershewitz shares stories about improving data quality, aligning strategies, and advancing data literacy. Learn how trust can shape collaboration and impact across any organization, and how to become a true partner in decision-making and business growth.
The Emergence of Data Monetization
In All Things Insights’ “Exploring the Value of the Insights Capability,” we interviewed several insights thought leaders on just what makes an insight professional ahead of the pack. One topic that came up was data monetization. Michael Nevski, Director, Global Insights, Visa, notes that as data-driven approaches grow in importance in corporate enterprises, the value of the insights function and the skills it brings to bear seems to be increasing. “Data monetization has emerged as a transformative force in the insights industry, fundamentally changing how organizations derive value from research,” says Nevski.
The Intersection of Data, Trust and Innovation
The trends emerging from data collaboration are full of potential as the mix of data innovation, consumer trust, compliance and ethical concerns, and ultimately consumer insights to be derived from such data intersect.
As Mitelman puts it in Forbes, “Companies must master the art of unlocking their data’s potential without overstepping the boundaries of trust or strategic exposure. The current landscape calls for action: Embark on the data-collaboration journey. In an era where consumer insights equate to trade secrets, the judicious use of such information is not just a competitive edge—it is essential for survival.”
Video courtesy of Rolls-Royce
