Skip to content

From Experiment to Enterprise: Scaling Up AI

Establishing Data-Driven Best Practices

Best practices need to be established in areas such as data quality, machine learning and artificial intelligence, as well as the ethical and legal implications of such new developments. As McKinsey observes in its article, “Scaling AI for success: Four technical enablers for sustained impact,” organizations are struggling with complex data sets, obsolete models, security concerns, and more as they scale AI, while of course maintaining costs and productivity. McKinsey notes there are many roadblocks to success: “Many organizations can successfully conduct experiments and create proof-of-concept models but have trouble transitioning to production-ready models.”

The consulting company identifies four technical enablers that it feels can streamline the process for a global enterprise. This includes incorporating data products such as feature stores, using code assets, implementing standards and protocols, and harnessing the technology capabilities of machine learning operations. While some of these themes are beyond the scope of this article, let’s focus for a moment on standards and protocols. This, it would seem, would be in the wheelhouse of the data science professional.

McKinsey advises, “Emphasizing data and ML best practices is paramount to successfully scaling AI applications within an organization. By implementing a series of clearly defined protocols, organizations can streamline the analytics process. Such protocols typically define how organizations approach new projects, ingest data, engineer ML features, and build and test models. After a model is deployed, closely monitoring its performance and conducting maintenance become essential to achieving the best possible performance.”

Collaboration across teams can also be key to developing AI beyond a singular project. McKinsey continues, “These best practices must be codified into comprehensive guides that explain the sequence of activities, important deliverables, and roles of various stakeholders, such as data scientists, engineers, and business professionals. Organizations that adopt these best practices can scale AI more efficiently and foster a culture of cross-functional collaboration.”

Scaling AI Beyond Pilot Projects

At FEI 2025, Arvind Balasundaram, Executive Director, Commercial Insights & Analytics at Regeneron Pharmaceuticals, will hold a session, “Scaling AI Within Global Corporate Enterprise For Better Decision Making.” This session looks to move beyond isolated pilot projects and tackle the critical challenge of scaling AI within global corporations to enhance decision-making. It will explore:

  • Overcoming “Pilotitis”: Strategies for transitioning from proof-of-concept to enterprise-wide AI deployment.
  • Adapting to the Evolving AI Landscape: Staying ahead of the curve as AI technologies and implementation best practices rapidly change.
  • Maturing AI Initiatives: Progressing from early-stage exploration to real-world testing, validation, and scaling.
  • Impact Assessment: Identifying and measuring the specific decisions influenced by AI within the organization.
  • Human-AI Collaboration: Determining the optimal balance between AI augmentation and human judgment in decision-making processes.

Attendees will gain practical guidance on scaling AI initiatives, maximizing their impact on business outcomes, and fostering a data-driven culture.

FEI 2025 will be held May 19-21, 2025, Omni Boston Hotel at the Seaport Boston. Click here for more registration information.

Optimizing the AI Operation

Clearly, cross-functional collaboration must be enhanced and a strategic framework must be constructed for an AI undertaking across a global enterprise. AI integration is a complex task, which ideally would be seamless but in reality, that’s not a given due to the diversity of challenges.

Best practices must be established in avenues such as the strategic vision and roadmap, the data foundation and workflows, data governance, machine learning best practices, monitoring and maintaining performance, not to mention the infrastructure and technology. In addition, on the human side of the equation is the people, process and culture. Fostering a collaborative environment across data scientists, engineers, and business professionals remains key.

Ultimately, McKinsey advises, “No matter where organizations are in their AI/ML journey, they can effectively scale their capabilities by investing in data products, code assets, standards and protocols, and MLOps technology capabilities. Embracing these enablers not only streamlines the development and deployment process but also facilitates continuous improvement and adaptability in the face of changing market dynamics. Ultimately, businesses that prioritize these enablers will be better positioned to harness the power of AI, maintain a competitive edge, and drive success in an increasingly data-driven world.”

Video courtesy of Deloitte US

Contributor

  • Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.

    View all posts

Related Content

Measuring Data Science Skills

In today’s environment, the entry-level data science job market in 2025 is more competitive amid a changing landscape. The developments in AI have qui…

Gaining a Data Science Advantage

Data is driving today’s modern enterprise forward and the speed of technological development is only increasing the pace. What once took a two- or thr…

AI Analytics Transforming Innovation

Artificial intelligence used to be a concept only seen in the movies or the latest futuristic science-fiction novel. Now, leveraging artificial intell…

 
 

More Related Content

Angular image of paper, pencils, rulers and erasers in black or white.
specialization

Measuring Data Science Skills

In today’s environment, the entry-level data science job market in 2025 is more competitive amid a changing landscape. The developments in AI have qui…

A female data engineer, with screens of data covering her face, overwhelmed.
actionable insights

Gaining a Data Science Advantage

Data is driving today’s modern enterprise forward and the speed of technological development is only increasing the pace. What once took a two- or thr…

A brain's neuron network signifying connections.
innovation management

AI Analytics Transforming Innovation

Artificial intelligence used to be a concept only seen in the movies or the latest futuristic science-fiction novel. Now, leveraging artificial intell…

Colorful laser beams moving off and up into the distance.
insights strategy

Data, Analytics, and AI: New Frontiers

In today’s data-driven world, understanding and leveraging data, analytics, and artificial intelligence (AI) is crucial for organizations across all s…

A large array of pipelines in an industrial complex, moving into the distance.
data monetization

Strengthening Data-Innovation Partnerships

Today’s data environment entails a great deal of complexity, and this is only growing as the volume of data increases for organizations. Big Data is n…

Big data words in the background, with data points in the center.
new product development

Harnessing the Power of Data for Innovation

Bringing data science and insights to the innovation arena is crucial in today’s fast-paced environment. Innovation managers now have the opportunity,…

A futuristic moon/ocean/space scape.
operational insights

Searching for Deeper Insights

Insights roles and careers are evolving at a rapid pace in today’s marketplace, from the changing mindset of the consumer to advances in technology su…

A team of white water rafters cheering, holding up their oars.
insights discipline management

Mastering Insights Discipline Management

Insights discipline management encompasses the strategies, processes, and structures an organization puts in place to effectively generate, analyze, d…

Two signposts pointing in different directions.
innovation strategy

Insights Guiding Innovation Directions

Consumer insights are like a compass and a guiding light for innovative directions across a broad range of industries, from advertising agencies to co…

A commuter train leaving the station.
insights impact

Identifying Emerging Insights Strategy Trends

In All Things Insights’ latest series focusing on insights strategy, we have examined the foundational principles surrounding the topic, delved into b…

The inside of a soaring arching white roof, showing a lot of beams space and light.
insights culture

Building an Insights Strategy

Insights strategy is not a static process, but instead is a capability that is always living, breathing and evolving as the business itself evolves. T…

A needle in a literal haystack!
consumer insights

Finding an Insights Strategy

An insights strategy is a comprehensive plan that outlines how an organization will leverage insights to drive business decisions and achieve strategi…

Thumbs up or thumbs down on a variety of customer service questions like quality, reliability, etc.
consumer insights

Driving Innovation and Consumer Loyalty

TMRE 2024’s day two, track three brought a fresh take on how brands are navigating the evolving landscape of consumer insights. Sessions explored leve…

A 'robot' data-like hand shaking the hand of businessperson.
collaboration

The AI-Enhanced Research Revolution

At TMRE 2024, the AI Summit spotlight was on how companies can adapt to the ever-changing landscape of AI-powered research while still staying grounde…

Colorful sharpened pencils in a range of colors in a row.
data science

Sharpening Insights Best Practices

The overarching theme of the Insights Best Practices track at TMRE 2024 was the evolving landscape of insights, driven by technological advancements,…

A human hand and a robot hand, both touching a virtual display screen.
actionable insights

Activating the Future of Insights

All Things Insights held a special panel at TMRE 2024 featuring commentary centered on our Future of Insights Report. With the market research communi…

A laser like opening, with points of light shooting off into the distance.
consumer insights

TMRE 2024 Keynotes Inspire Insights to Action

TMRE 2024, recently held in Orlando, gathered the market research community for a broad range of conversations and discussions about all things insigh…

A large road sign that points to Data, information, knowledge, and learning.
artificial intelligence

TMRE 2024 Report: Leading Through Change

A resilient market research community came together at Universal’s Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. It ma…

Champagne glasses and confetti, celebrating new years.
customer centricity

Top Insights Themes from 2024

As we close out our review of 2024, we wanted to examine the top insights themes of the year, based on our blogs, research reports and events that we…

Curved glass side of building, one window is lit up.
consumer insights

Leveraging Insights: A Review of Q3 2024

During the third quarter of 2024, All Things Insights featured a wide range of insights related topics and interviews for our community of market rese…

Abstract swirls of light and colors on a black background.
insights culture

Navigating Insights: A Review of Q1 2024

During the first quarter of 2024, after wrapping up the TMRE 2023 edition the past October, All Things Insights was gearing up for a year filled with…

Fast streams of light moving off into the distance in the darkness of space.
television audience measurement

The Future of FAST: The Role of Measurement

Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w…

Kind of futuristic graphic, streams of data moving off into the distance.
strategic foresights

Evaluating the Use of Synthetic Data

This year’s recent “Road to TMRE” virtual event featured an insightful panel on, “Consumer Intelligence vs. Artificial Intelligence: The Showdown of t…

Business person holding a tablet with virtual data rising up out of it.
media insights

Unlocking the Power of AI for Media Insights

Artificial intelligence is rapidly transforming the media industry, offering unprecedented opportunities for deeper, more actionable insights into aud…

Binary numbers moving into the distance in black space.
simulated data

Weighing the Potential of Synthetic Data

With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins…

Futuristic, walls of data coursing through space.
synthetic data

Exploring Synthetic Data Applications

Synthetic data, a type of artificial data generated through algorithms rather than real-world interactions, is rapidly gaining traction in various ind…

Hand with remote control facing TV with a lot of choices on screen.
media content

Redefining How We Discover Content

The media discovery landscape has undergone a dramatic transformation in recent years, driven by technological advancements, changing consumer behavio…

Robot hand and human hand touching with strand of DNA in between, futuristic.
human insights

Exploring the Evolution of Insights

With the market research community currently reaching a key inflection point focused on AI and human insights, All Things Insights has released its “F…

Future-like image showing head with circuits symbolizing artificial intelligence.
data quality

Leveraging AI in Market Research

This year’s “Road to TMRE” virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma…

scuba diver in water with equipment, searching for something.
predictive analytics

Searching for Emerging Market Research Trends

Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons…

Hands holding a director's clapper, about to say Action!
activating insights

Directing Insights Action

In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer…

Man sitting down, holding and spinning a small globe.
insights career

Find New Insights Career Opportunities

Science, technology and innovation are accelerating at a rapid pace in today’s marketplace. Machine learning, generative artificial intelligence, pred…

A round pizza cut into slices, one bite taken out of one slice.
influence

Activating Insights Leadership

Insights leaders are facing new challenges and demands from their organizations. With the rapid growth of artificial intelligence, and the influx of B…

Robotic hand holding a light bulb shaped points of light rising up into the sky.
machine learning

The Fusion of AI and Market Research

Market research has traditionally been a hands-on task that is time consuming and resource-intensive, from generating data collection to holding in-pe…

Young girl outside blowing bubbles.
consumer trends

Staying on the Pulse of the Youth Market

Children and young people have their own unique perspectives on products and services. In gaining qualitative market research from these demographics,…

data science

Leading with Human-Centric Insights

As technology rapidly changes the world around us, such as the growth of artificial intelligence, there is a counterpoint to this evolution: A focus o…

Woman gazing at open window.
customer journey

Exploring the Meaning of Human Insights

If you are looking for ways to enhance the user experience of a product or service, digital or otherwise, tapping into human insight is essential to t…

Happy family of four and dog walking on the beach by the ocean.
data science

Building Empathy to Improve Insights

While customer centricity is a key attribute in today’s insights and data-driven corporate culture, success must also be built on a concept of empathy…

Reaching into a full tool kit on the ground.
artificial intelligence

Putting Together DIY Research Solutions

It seems that whether the economy is surging or stagnant, the emphasis on do-it-yourself market research has remained a relatively strong attribute in…

Hand pointing to computer screen with data charts.
insights ROI

Engaging Sales with Market Research

At TMRE @ Home’s Insights ROI & Strategy Summit, Joe Agostinelli, Sr. Director of Market Research, Morningstar, gave the presentation, “Strategic Insi…

Many colored arrows pointing to the center of the graphic.
actionable insights

Driving Analytics & Insights Action

At this year’s TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, “Data…

Vortex-like laser images in space like setting.
data science

Finding the Right AI Research Opportunities

As part of the AI & Tech Summit portion of this year’s TMRE @ Home virtual gathering, David Iudica, SVP, Research and Insights: Retail and Wealth, Cit…

Kids sliding down a big water slide on rafts.
customer value

Mastering Funnel Analytics

Funnel analytics is an area of insights that perhaps doesn’t get as much attention as it should. We are all probably familiar with the sales and marke…

A surface of cubes with a variety of rising cubes, one stands out in a different color.
artificial intelligence

Leveraging AI in B2B Respondent Insights

In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no…

Book with pages flying open.
insights talent

Learning the Soft Skills of Market Research

Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competenci…

boxing glove punching
sports insights

Powering Subscriber Acquisition

The streaming business is a fluid, changing landscape. To gain some insights into the category, All Things Insights’ Seth Adler spoke with Beau Decker…

Gold bars
business value

Determining the Value of Business Content

Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca…

data democratization

Defining Governance to Deliver Data Benefits

Big data is here, it’s a growing trend and it’s not going away anytime soon. The rise of artificial intelligence and other technological developments…

data science

Turning Data into Market Intelligence

When surveying a new market opportunity, the company’s market intelligence efforts come into play. This valuable data helps determine market segmentat…

actionable insights

Diving Deeper into Insights ROI

The third day of TMRE@Home, May 2, will demonstrate best practices involved in developing and positioning insights ROI. Fusing AI, data and analytics…

data quality

Blending Analytics & Insights

The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev…

data science

Plugging into the Future With AI

TMRE@Home is going to be held virtually this year from April 30 to May 2, 2024, and it will feature several educational tracks for insights and market…

actionable insights

Building the Analytics & Insights Ecosystem

The recent TMRE Continued virtual event hosted a session, “Blending Analytics & Insights to Drive Business Outcomes.” Moderated by All Things Insights…

consumer insights

Operationalizing a Hybrid Approach to AI

In “Insights + AI: Operationalizing A Hybrid Approach,” Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh…

data science

Finding the Right Machine Learning Formula

In “Machine Learning: Optimizing Ad Campaigns,” Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear…

artificial intelligence

Exploring User Community Perceptions of AI

Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm…

consumer insights

Leading Insights Through Change

Elizabeth Oates, Vice President, Consumer Insights, Ulta Beauty, spoke at TMRE at two sessions: “Leading High-Performance Insights Teams Through Chang…

Data Science & Analytics Strategy
data measurement

Reinventing the Data Relationship

The reinvention of the relationship between enterprise data science and business stakeholders is upon us. The focus is now on what the data can do for…

actionable insights

Demystifying Insights ROI

Key challenges come into translating business insights into ROI. This includes data quality, research bias, no direct translation of insights into bus…

artificial intelligence

Unifying Data Analytics and Insights

To be human or not to be human? That is a relevant question in today’s technology-driven society, and one we posed when thinking about unifying data a…

insights strategy

Gaining Insights Leadership

The role of today’s Insights professional is evolving as Insights teams are increasingly pressured to connect data sources, surface consumer stories a…

consumer insights

Measuring OTA Programming

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV’s, and other so…

foresights

Using Insights to Predict the Future

A key component of any marketing strategy is to think about and plan for the future. Despite constant macro and micro disruption, marketers can still…

data analysis

Translating Data Into Action

“Data is the new oil,” and it seems like everyone wants to get a piece. But what is it that most major companies are missing when it comes to harnessi…

data analytics

Interpreting Data

Data isn’t just a set of numbers in a spreadsheet that sits there collecting digital dust. Michael Nevksi, the Director of Global Insights at Visa, no…

data analytics

Data Fluency

Data fluency and how it applies to an organization is essential for a business to thrive – according to Bob Bress, Vice President and Head of Data S…

data analytics

Digestible Insights

Business founders and leaders are proud of their accomplishments and with good reason. They have led their operations, often for decades and through s…

insights strategy

Timely Insights

“May you live in interesting times.” We are all familiar with this curse (or blessing, depending on how you see it). Many of us even know it as Chines…

insights strategy

Insights Enablers

Over the past two and a half years, there “have been more DIY projects” thus “Insights teams are moving more to becoming consultants and enablers fro…

data analytics

Pandemic Analytics Insights

It is reported that after the pandemic that 50% more customers and teams will use Business Intelligence tools. “Adapting, moving online, and having a…

actionable insights

Data, Analytics, Insights & Action

If you watch June Dershewitz when she’s not looking, you might catch sight of her cape. She is a superhero in the world of data. Her goal is to make t…

inclusion

One Way To Insights ROI

“It’s not only a ‘feel good’ thing anymore. It is actually something that is reflected in profits.” DEI is a business issue. Once nice to have, the co…

data analytics

Insights On Outpacing Further Disruption

The axiom, ‘May you live in interesting times,’ is cited as both an expression as well as a curse. Its origin is foggy. For the past couple of decades…

data science

UX Insights

Shilpi Sinha is not only speaking at TMRE but joining the pre-event Innovating Insights Workshop as a table co-host. Both the session on the agenda an…

data science

Data Culture

Global society and business continues to shift from decisions informing data to data informing decisions. That is to say, for most of human history, a…

market research

Insights Resilience

Way back at the beginning of our modern almost apocalypse, there was one term used across the globe and up and down the organization- resilience. Faci…

media insights

Measurement, Currency and Attribution

Keeping pace with innovation is always a challenge. The Media industry not only has to keep pace with that innovation, many players have offerings tha…

consumer

The Missing Link Between Data And Business

2022 has proven to be a year of change. While lingering reminders persist, the past two years are falling further and further back in the rear view mi…