June 2026

Articles

consumer insights
advertising
Super Bowl
marketing insights
Karen Kraft
stakeholder alignment
ad testing
consumer experience

Football field goal post on a green football field, blue skies and athletic field background.

June 3, 2026

Prostate Cancer Screening and Ad Testing… Neither Need Be Avoided

As an avid football fan, I'm often excited about the actual Super Bowl game. No offense to Seattleites or Bostonians, but the matchup this year didn't...

actionable insights
data science
analytics
data governance
decision making
data science for decision makers
firearms training

June 1, 2026

Analytical Discipline Means Think Before You Pull the Trigger

What can firearms training teach us about better data science? "Always cheat and always win." That's the most famous line from Clint Smith, founder of...