Your Brand’s GPS: How Insights Navigate the Path to Growth
Think of a brand growth framework as your strategic GPS—one that doesn't just point you toward expansion, but actively drives your market share, equ...
marketing strategy
Articles
Building Bridges: Redefining the Insights-Marketing Partnership
Tilray Brands is on a mission to supercharge the growth of its brands, one customer group at a time. Manitoba Harvest, a 28-year-old business owned by...
Discovering Overlooked Marketing Trends
We are well into 2026, and most insights and marketing teams have explored a range of diverse consumer trends, planned their marketing and branding ca...
The New Era of Brand Tracking: From Static Surveys to Predictive Intelligence
Brand tracking concepts and tools have been evolving in the marketplace for quite some time to meet marketing and brand needs more effectively. While...
LIONS Insights & Strategy Summit
The LIONS Insights & Strategy Summit will be held Tuesday, June 23, at The Majestic Hotel Cannes. The...
Trusting AI-Assisted Research for Brand Decisions
Marketers today face mounting pressure to make faster, more accurate decisions. But can AI—a tool often seen as a double-edged sword—be trusted to...