May 2026

Articles

insights impact
actionable foresights
predictive analytics
data storytelling
forecasting
data science
artificial intelligence

Graphic showing a variety of weather, snow, rain, lightning, clouds and so on.

May 6, 2026

The Permission Forecast

A note from contributor Michael Bagalman: The article you are about to read is, superficially, about forecasting. But really, it's about AI. And how f...

consumer trends
consumer behavior
marketing insights
brand awareness
Generation Z
human insights
brand loyalty

Four colorful drinks presented on a bar, each a unique cocktail experience.

May 4, 2026

Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty

Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...