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Sharpening Your Brand’s Mental Availability

Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...
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Taking the Pulse of Sentiment Analysis

Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...
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Reimagining Brand Health Trackers for Today’s Dynamic Market

Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...
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Beyond the Numbers: Unveiling the Emotional Drivers of Consumer Behavior 

At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...
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Playing the Advertising Game Around Sports Fandom

Sports fandom is a powerful force that can significantly impact consumer behavior and brand loyalty. By understanding the nuances of sports fans and t...
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Measuring Brand Health

Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...