Reaching Multicultural Audiences
Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...
brand loyalty
Articles
Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...
Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...
Reimagining Brand Health Trackers for Today’s Dynamic Market
Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...
Beyond the Numbers: Unveiling the Emotional Drivers of Consumer Behavior
At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...
Playing the Advertising Game Around Sports Fandom
Sports fandom is a powerful force that can significantly impact consumer behavior and brand loyalty. By understanding the nuances of sports fans and t...