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Consumer Insights

One of the featured categories on All Things Insights is our Consumer Insights resource page which features a range of helpful information for the insights professional. This includes the science of customer behavior, consumer trends, conversion, cultural anthropology, customer research, diversity and equality initiatives, growth marketing, measurement, media, customer satisfaction, qualitative and quantitative research, user experience, loyalty, and more. This area further looks at the customer journey, consumer experience, extending the consumer relationship, collaboration around the consumer, and more.

 

Consumer insights are deep and valuable understandings of the customer’s behaviors, preferences, needs, motivations, and expectations of consumers. They are derived from the analysis of data and observations related to consumer interactions with products, services, brands, and the broader market environment. Our consumer insights resources help businesses and organizations better understand their target audiences and consumer trends, enabling them to create more relevant and effective marketing strategies, products, and services.

 

Consumer insights go beyond surface-level demographic information and delve into the psychological, emotional, and social factors that influence consumer decisions. By uncovering these underlying drivers, businesses can tailor their offerings to meet consumer desires, solve their problems, and deliver exceptional experiences. These insights are often gained through methods such as surveys, focus groups, market research, social media analysis, and data mining, among others. Ultimately, consumer insights empower businesses to connect with their customers on a deeper level and make strategic decisions that lead to customer satisfaction and brand loyalty.

Articles

Debunking 5 Misconceptions Around Diversity and Inclusion

Diversity, Equity, and Inclusion (DEI) are crucial components of the market research and insights industry, yet they often face misconceptions that hi...

Sustainability Myth #4: Messaging Sustainable Solutions to Consumers is too Complex

Over the last 15 years, one of the biggest myths I have encountered from marketing teams at the world's largest brands and retailers is that messaging...

Sustainability Myth #3: Sustainability Has Become a Leading Purchase Driver for Consumers

As the conversation around sustainability intensifies and more companies begin to offer sustainable solutions, insight professionals must prevent thei...

Driving the Sustainability Message Home

Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in...

Gaining Better Understanding of Behavioral Research

Is a research study sometimes "good enough?" Karen Kraft, Associate Director, Consumer Insights & Analytics, Johnsonville, looked to answer that quest...

Sustainability Myth #2: Consumers Can’t Define Sustainability

Sustainability is a complex, nebulous, ever-evolving topic. Companies looking to create sustainable goals or offer more sustainable solutions often ge...

Sustainability Myth #1: It’s All About Climate Change

Brands and retailers across industries have made significant strides in developing and executing on their sustainability commitments, many of which fo...

Thinking Through the Perception Perspective

All Things Insights' Seth Adler discussed a variety of subjects with author and journalist David McRaney at this year's TMRE. McRaney gave a keynote p...

Revealing Top Market Research Themes from TMRE 2023

The market research industry gathered for three days of TMRE (The Market Research Event) in sunny Denver at the Gaylord Rockies Resort & Convention Ce...

Exploring 10 Myths About Global Consumers & Sustainability

Instead of retreating during the COVID pandemic, concerns around sustainability only intensified among consumers, companies, and governments around th...