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Consumer Insights

One of the featured categories on All Things Insights is our Consumer Insights resource page which features a range of helpful information for the insights professional. This includes the science of customer behavior, consumer trends, conversion, cultural anthropology, customer research, diversity and equality initiatives, growth marketing, measurement, media, customer satisfaction, qualitative and quantitative research, user experience, loyalty, and more. This area further looks at the customer journey, consumer experience, extending the consumer relationship, collaboration around the consumer, and more.

 

Consumer insights are deep and valuable understandings of the customer’s behaviors, preferences, needs, motivations, and expectations of consumers. They are derived from the analysis of data and observations related to consumer interactions with products, services, brands, and the broader market environment. Our consumer insights resources help businesses and organizations better understand their target audiences and consumer trends, enabling them to create more relevant and effective marketing strategies, products, and services.

 

Consumer insights go beyond surface-level demographic information and delve into the psychological, emotional, and social factors that influence consumer decisions. By uncovering these underlying drivers, businesses can tailor their offerings to meet consumer desires, solve their problems, and deliver exceptional experiences. These insights are often gained through methods such as surveys, focus groups, market research, social media analysis, and data mining, among others. Ultimately, consumer insights empower businesses to connect with their customers on a deeper level and make strategic decisions that lead to customer satisfaction and brand loyalty.

Articles

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Using Insights to Win Customer Loyalty

Are your customers staying put, or is your company struggling with retention? Leveraging market research and gaining actionable insights could be the...
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Improving the Customer Feedback Experience

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...
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Taking a Customer-Centric Business Approach

Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketin...
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Sustainability Myth #7: Gen Z is Driving Sustainable Change

Now that Gen Z is coming of age and flexing their buying power and influence, a common misconception is that they will be the generation that will ush...
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Searching for Cultural Anthropology Insights

Consumers and brands are influenced by culture. Our values and identities, among a variety of societal and social factors, are tied to cultural contex...
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Sustainability Myth #6: Consumers Are Not Willing to Pay More for Sustainability

Over the past two decades, I have never left a meeting with a brand or retailer without someone asking me the question, "will consumers pay more for s...
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Building a Marketing Mix Framework

Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights' Seth Adler to discuss his session at the Media Insights & Engagement Con...

Connecting with Generation Alpha

At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence...

Sustainability Myth #5: Certifications Are the Best Way to Communicate Sustainability to Consumers

Brands and retailers who are overwhelmed at the complexities of sustainable product messaging are often tempted to leverage third-party certifications...

Defining Customer Value to Enhance the Purchase Journey

Customer value can sometimes be a tricky measurement to determine. Ultimately, customer value measures a product or service's worth and compares it to...