Consumer Sentiment

Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...

All Things Insights' Seth Adler discussed a variety of subjects with author and journalist David McRaney at this year's TMRE. McRaney gave a keynote p...

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...