Decoding Consumer Motives: The Power of Psychographic Segmentation
As learning about your target consumer becomes ever more precise and discerning, psychographic segmentation becomes a crucial key to unlock consumer m...
Consumer Sentiment
Articles
New Frontiers for Capturing Consumer Sentiment
Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...
Thinking Through the Perception Perspective
All Things Insights' Seth Adler discussed a variety of subjects with author and journalist David McRaney at this year's TMRE. McRaney gave a keynote p...
Reaching the Consumer
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...