Measuring the Cannes Experience
From the big awards focused on marketing creativity, performance, and effectiveness, to the big brands and the big yachts, this year's Cannes Lions In...
July 2026
Articles
From Raw Data to Real Results: The Insights-Driven Marketing Advantage
Are one-size-fits-all-marketing strategies fading into the background? Growth initiatives are increasingly led by insight-driven marketing that strive...
The Insights Advantage: When Understanding Customers Becomes Your Strategy
When consumer insights take center stage, marketing transforms from guesswork into a growth engine. Instead of just talking at audiences, brands build...
Trust Signals: Understanding Consumer Perspectives on AI
Marketers are increasingly relying on AI in their business and advertising practices. Yet, for consumers, do they really trust AI to make decisions? W...
How Contradictions in Consumer Identity Are Reshaping Brands
Deep consumer research strives to understand people in all their complexity. This moves research beyond just surface insights but at the same time can...
KPIs That Count: Why Fewer Metrics Create Stronger Decisions
Executives aren't suffering from a shortage of metrics. They're suffering from an overdose....