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consumer sentiment

Articles

Silhouette of man by a lake as it gets dark, symbolizing the consumer for next year amid uncertainty.

Navigating Uncertainty: What’s Next for Consumers in 2026

As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
A colorful variety of smiley face candies or buttons.

Connecting More Meaningfully with Your Customers

We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
scuba diver in water with equipment, searching for something.

Searching for Emerging Market Research Trends

Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...

New Frontiers for Capturing Consumer Sentiment

Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...