Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...
consumer sentiment
Articles
Navigating Uncertainty: What’s Next for Consumers in 2026
As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
Connecting More Meaningfully with Your Customers
We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
Searching for Emerging Market Research Trends
Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...
New Frontiers for Capturing Consumer Sentiment
Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...