How Market Research Is Redefining Marketing’s Competitive Edge
Market research is intersecting with marketing in diverse ways and with perhaps more agility than ever before. Thanks in part to a robust data-driven...
Brand Insights
Articles
Prostate Cancer Screening and Ad Testing… Neither Need Be Avoided
As an avid football fan, I'm often excited about the actual Super Bowl game. No offense to Seattleites or Bostonians, but the matchup this year didn't...
The New Era of Brand Tracking: From Static Surveys to Predictive Intelligence
Brand tracking concepts and tools have been evolving in the marketplace for quite some time to meet marketing and brand needs more effectively. While...
Trusting AI-Assisted Research for Brand Decisions
Marketers today face mounting pressure to make faster, more accurate decisions. But can AI—a tool often seen as a double-edged sword—be trusted to...
Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...
Reimagining Brand Health Trackers for Today’s Dynamic Market
Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...