July 2023

Key challenges come into translating business insights into ROI. This includes data quality, research bias, no direct translation of insights into bus...

In a recent ATI Gathering…Insights ROI, the community looked at the complex issue of insights return on investment from several different angles. Co...

Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...

At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...

Turning marketing insights into action is more than just crunching numbers or analyzing data points. Insights are a broader view or perspective of the...

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl...