Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...
new product development
Articles
Igniting Business Strategy with Innovation Analytics
To align innovation with business strategy is crucial to present value to stakeholders and create sustainable growth. This often entails a data-driven...
Harnessing the Power of Data for Innovation
Bringing data science and insights to the innovation arena is crucial in today's fast-paced environment. Innovation managers now have the opportunity,...
Insights Guiding Innovation Directions
Consumer insights are like a compass and a guiding light for innovative directions across a broad range of industries, from advertising agencies to co...