consumer behavior

With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...

In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...

When it comes to marketing and branding initiatives, to win over Generation Alpha we first need to recognize that they are developing into a savvy, cr...

In this spotlight on Generation Z, we look at how this influential consumer group is driving a significant surge in thrifting and secondhand shopping,...

As learning about your target consumer becomes ever more precise and discerning, psychographic segmentation becomes a crucial key to unlock consumer m...

Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...

While some companies chase trends and focus on what is new and emerging, others can leverage these trends to create organizational strategies that are...

TMRE 2024 served as a testament to the advancement of the insights discipline, showcasing how the field is evolving to meet the demands of a rapidly c...

At TMRE 2024, day two discussions were packed with fresh perspectives on how the insights profession is transforming. The focus was on actionable outc...

At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...