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consumer behavior

Articles

Silhouette of man by a lake as it gets dark, symbolizing the consumer for next year amid uncertainty.

Navigating Uncertainty: What’s Next for Consumers in 2026

As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
A healthy-looking red apple reflected in a mirror.

Reimagining Brand Health Trackers for Today’s Dynamic Market

Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...
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Connecting More Meaningfully with Your Customers

We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
Cookie cutters of gingerbread men, with dough shapes, rolling pin and flour.

Shaping Consumer Insights Through Ethnographic Research

Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is...
A range of sharp colored pencils outlining a heart shape.

Sharpening Your Empathy Skills to Deepen Customer Relationships

Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...
Smiling female shopper at home on the laptop surrounded by shopping bags.

The Future of Consumer Behavior: Trends to Watch

As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...