connected viewer

Articles

media insights
connected viewer
consumer insights
consumer behavior
media measurement
artificial intelligence
media and entertainment
human insights

A stained-glass window spiraling from a center outward.

January 12, 2026

Shaping Media Insights: The Evolution of the Connected Viewer

The recent competition between Netflix and Paramount for the acquisition of Warner Brothers set off a bit of drama and suspense in Hollywood and the m...

mobile technology
media and entertainment
personalization
sports fandom
fan engagement
consumer experience
connected viewer

Rows of empty stadium seating like at a ballpark.

December 10, 2025

Influencing the Next Level of Sports Fan Engagement

As the connected viewer evolves the sports, media and entertainment worlds, it is also transforming how fandom works. Mobile technology and evolving c...