Reaching Multicultural Audiences
Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...
authenticity
Articles
Winning Over Generation Alpha
When it comes to marketing and branding initiatives, to win over Generation Alpha we first need to recognize that they are developing into a savvy, cr...
The Value of Building Brand Trust
As consumers overall, and growing demographic groups such as Generation Z, call for more honesty, transparency and authenticity regarding the companie...