Trend Analysis: It’s Not Magic, It’s Methodology
Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...
Foresights Methodologies
Articles
Thinking Ahead with the Advantage of Foresights Methodologies
At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...
Embrace Futurism to Prepare for New Opportunities
Futurism plays a critical role with insights and marketing in looking at the potential shape of the future. For a brand or company, this could include...