Building Empathy to Improve Insights
While customer centricity is a key attribute in today's insights and data-driven corporate culture, success must also be built on a concept of empathy...
- Articles by Matt Kramer
Creating New Frontiers with Synthetic Data Solutions
As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...
Reconnecting With Unengaged Customers
We all know the stories of successful consumer loyalty reward programs, which benefit the customers that are most loyal with rewards, points, discount...
Finding Stakeholder Alignment
Stakeholder alignment is increasingly important in both overall business and insights strategy. As the enterprise strives for organizational success,...
Putting Together DIY Research Solutions
It seems that whether the economy is surging or stagnant, the emphasis on do-it-yourself market research has remained a relatively strong attribute in...
Engaging Sales with Market Research
At TMRE @ Home's Insights ROI & Strategy Summit, Joe Agostinelli, Sr. Director of Market Research, Morningstar, gave the presentation, "Strategic Insi...
Driving Analytics & Insights Action
At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...
Finding the Right AI Research Opportunities
As part of the AI & Tech Summit portion of this year's TMRE @ Home virtual gathering, David Iudica, SVP, Research and Insights: Retail and Wealth, Cit...
Putting Customer Journey Mapping into Perspective
Customer journey mapping is a critical task in today's insights environment. We know that discovering who your target audience is should be key to mar...
Getting Closer to Your Customers
There are a variety of options available when it comes to understanding your customers or target audience. Chief among them in the market research fie...