quantitative research

Articles

qualitative research
market research trends
actionable insights
data quality
artificial intelligence
synthetic data
quantitative research

Hands shaping a clay pot on the potter’s wheel.

September 28, 2026

Reshaping the Research Capability

AI is fast becoming a research partner. Synthetic respondents and simulations are up for experimentation. There is a merging of the qual and quant div...

insights talent
quantitative research
artificial intelligence
mixed method research
human insights
versatility
qualitative research

An iconic red Swiss Army knife opened to all its various tools and functions.

March 11, 2026

Capturing Versatility: The Mixed-Method Researcher

Just what kind of market researcher skills are needed in the next era of insights? In this interview with All Things Insights from TMRE 2025, Elisa Vi...

data science
artificial intelligence
consumer engagement
surveys
qualitative research
quantitative research
conversational surveys

Rows of same-looking white eggs with one red egg standing out from the crowd.

August 20, 2025

Increasing Engagement with Conversational Surveys

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...