Trend Analysis: It’s Not Magic, It’s Methodology
Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...
forecasting
Articles
Finding the Right Concept Testing Formula
Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...
Perfect Your Product Launches by Powering Them with Predictive Analytics
Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...
Navigating the Future Through Trend Mapping
Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...
Sharpening Your Strategic Foresights Vision
From a company-wide perspective, what will the future hold? No one truly has the answer but through strategy and planning, one can be better prepared....
2023 Outlook
Known uncertainty. We enter 2023 with some of the most known uncertainty of our lives. Going into 2019- certainty. Going into 2020- certainty-albeit m...