From Insights to Impact: How TMRE @ Home 2025 Brought Research to Life
At TMRE @ Home 2025, the day wasn't just about gathering insights — it was about making them matter. From building emotional connections with audien...
consumer engagement
Articles
Unlocking the Power of Diverse Audiences in Market Research
At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...
Playing the Advertising Game Around Sports Fandom
Sports fandom is a powerful force that can significantly impact consumer behavior and brand loyalty. By understanding the nuances of sports fans and t...
Exploring How Consumers Spend Their Time
Consumers today are increasingly turning to digital platforms for entertainment and information. According to recent studies, the average person spend...
Redefining How We Discover Content
The media discovery landscape has undergone a dramatic transformation in recent years, driven by technological advancements, changing consumer behavio...
Inspiring Generation Z in a Digital World
Marketing to a new generation can seem challenging yet Generation Z is bringing a lot of innovation and insights power to the table, which is only exp...