Beyond Labels: Breaking Down the Generational Divide
Does the year you're born define you? For media and entertainment marketers, the answer is no, at least not fully. It may be a starting point, but it...
consumer engagement
Articles
Reaching Multicultural Audiences
Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...
Cross-Platform Storytelling Redefines Media Insights
Who doesn't love a good story? A growing media trend is cross-platform and global storytelling, as entertainment brands aim to expand their audiences....
Beyond Representation: How Data Analytics Can Amplify Black Stories
Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...
Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...
Connecting More Meaningfully with Your Customers
We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...