Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...
consumer engagement
Articles
Connecting More Meaningfully with Your Customers
We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
Increasing Engagement with Conversational Surveys
Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...
Decoding Consumer Motives: The Power of Psychographic Segmentation
As learning about your target consumer becomes ever more precise and discerning, psychographic segmentation becomes a crucial key to unlock consumer m...
From Insights to Impact: How TMRE @ Home 2025 Brought Research to Life
At TMRE @ Home 2025, the day wasn't just about gathering insights — it was about making them matter. From building emotional connections with audien...
Unlocking the Power of Diverse Audiences in Market Research
At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...