Discovering Overlooked Marketing Trends
We are well into 2026, and most insights and marketing teams have explored a range of diverse consumer trends, planned their marketing and branding ca...
Consumer Trends
Articles
Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty
Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...
Six Cultural Trends Shaping the Consumer Landscape
What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...
Getting to Know the Gig Economy
On the final day of TMRE 2025, Michael Nevski, Director, Global Insights at Visa, discussed key consumer trends including the growing gig economy, wit...
Navigating Uncertainty: What’s Next for Consumers in 2026
As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
Evolving Trends into Insights Strategies
While some companies chase trends and focus on what is new and emerging, others can leverage these trends to create organizational strategies that are...