September 2026

Articles

artificial intelligence
stakeholder engagement
strategic insights consultant
insights impact
thick data
DIY research
human insights

Businessman with glasses surrounded on all sides by data programming.

September 9, 2026

Rebranding Insights Activation

The transformation of the insights capability is more than just the growth of artificial intelligence. There is also an identity shift taking place in...

consumer insights
insights strategy
data science
artificial intelligence
risk management
experimentation

Lab table with a variety of different shapes and sizes of beakers and containers with different colored liquids.

September 2, 2026

What Percentage of AI Projects Should Fail?

At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...