Measuring the Cannes Experience
From the big awards focused on marketing creativity, performance, and effectiveness, to the big brands and the big yachts, this year's Cannes Lions In...
Consumer Trends
Articles
Trust Signals: Understanding Consumer Perspectives on AI
Marketers are increasingly relying on AI in their business and advertising practices. Yet, for consumers, do they really trust AI to make decisions? W...
Don’t Miss Your Shot at Consumer Impact
Just what are some of the marketing trends overlooked this year? Did you know that there are at least six distinct fan types when it comes to the Worl...
Discovering Overlooked Marketing Trends
We are well into 2026, and most insights and marketing teams have explored a range of diverse consumer trends, planned their marketing and branding ca...
Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty
Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...
Six Cultural Trends Shaping the Consumer Landscape
What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...