Don’t Miss Your Shot at Consumer Impact
Just what are some of the marketing trends overlooked this year? Did you know that there are at least six distinct fan types when it comes to the Worl...
Consumer Demographics
Articles
Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty
Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...
Engaging Youth Culture to Influence Brand Growth
There has been a great deal of marketing, advertising and insights targeting Generation Z, Millennials and other demographics, and for many Generation...
Beyond Labels: Breaking Down the Generational Divide
Does the year you're born define you? For media and entertainment marketers, the answer is no, at least not fully. It may be a starting point, but it...
Reaching Multicultural Audiences
Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...