Beyond Labels: Breaking Down the Generational Divide
Does the year you're born define you? For media and entertainment marketers, the answer is no, at least not fully. It may be a starting point, but it...
Consumer Demographics
Articles
Reaching Multicultural Audiences
Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...
How An Embrace of Thrifting Provides Gen Z Insights
In this spotlight on Generation Z, we look at how this influential consumer group is driving a significant surge in thrifting and secondhand shopping,...
Debunking 5 Misconceptions Around Diversity and Inclusion
Diversity, Equity, and Inclusion (DEI) are crucial components of the market research and insights industry, yet they often face misconceptions that hi...
Leveraging the Power of Inclusion to Gain Multicultural Consumers
The power of inclusion is the ability to create an environment where everyone feels accepted, respected, and valued. It can have a positive impact on...
Representative Insights
A great story starts with a single word. From there, the story is subject to its characters, plots, and the conflict presented by the content, all of...