Measuring the Cannes Experience
From the big awards focused on marketing creativity, performance, and effectiveness, to the big brands and the big yachts, this year's Cannes Lions In...
AI
Articles
Trust Signals: Understanding Consumer Perspectives on AI
Marketers are increasingly relying on AI in their business and advertising practices. Yet, for consumers, do they really trust AI to make decisions? W...
Don’t Miss Your Shot at Consumer Impact
Just what are some of the marketing trends overlooked this year? Did you know that there are at least six distinct fan types when it comes to the Worl...
Trends to Watch in Data Analytics
It's no surprise that emerging trends in data and analytics in the coming years will be dominated by AI-driven automation programs, specifically gener...
The Permission Forecast
A note from contributor Michael Bagalman: The article you are about to read is, superficially, about forecasting. But really, it's about AI. And how f...
Balancing AI Hype Versus AI Impact
There is a paradox forming around the current AI environment: the impact of the technology versus the hype of the technology. This goes beyond insight...