Searching for Healthy Brand Tracking
Brand tracking is undergoing a renaissance as technology is transforming this once static market research category. From periodic or quarterly surveys...
Business Insights
One of the featured categories on All Things Insights is our Business Insights Resource page which features a range of helpful information for the insights professional. This includes business intelligence, business strategy, brand insights, brand/product strategies, industry trends, competitive intelligence, market strategies, and more. This area further looks at insights impact and influence, marketing research, return on investment, and other foundational knowledge for the insights expert and novice alike.
Business insights are specific and valuable pieces of knowledge gained from the analysis of data and information related to a business’s operations, performance, customers, competitors, and market trends. These insights go beyond basic data points and provide a deeper understanding of the factors influencing a business’s success or challenges. Our highly curated business insights resources help decision-makers make informed choices by revealing patterns, correlations, trends, and causal relationships that might not be immediately apparent.
Business insights can pertain to various aspects of an organization, including sales, marketing, finance, operations, supply chain, customer behavior, and more. They play a crucial role in shaping business strategies, identifying opportunities for improvement, addressing inefficiencies, and optimizing overall performance. The process of extracting insights involves data collection, analysis, interpretation, and presentation to provide business intelligence and actionable information that supports effective decision-making and helps the business achieve its goals.
Articles
The Modern Balanced Scorecard: Why It Still Matters
Most executives own a Balanced Scorecard the way they own a high-end juicer. It arrived with great intentions. It wasn't cheap. Everyone swore it woul...
Measuring the Cannes Experience
From the big awards focused on marketing creativity, performance, and effectiveness, to the big brands and the big yachts, this year's Cannes Lions In...
From Raw Data to Real Results: The Insights-Driven Marketing Advantage
Are one-size-fits-all-marketing strategies fading into the background? Growth initiatives are increasingly led by insight-driven marketing that strive...
Your Brand’s GPS: How Insights Navigate the Path to Growth
Think of a brand growth framework as your strategic GPS—one that doesn't just point you toward expansion, but actively drives your market share, equ...
Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...