Navigating Uncertainty: What’s Next for Consumers in 2026
As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
trend analysis
Articles
Trend Analysis: It’s Not Magic, It’s Methodology
Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...
Evolving Trends into Insights Strategies
While some companies chase trends and focus on what is new and emerging, others can leverage these trends to create organizational strategies that are...
Navigating the Future Through Trend Mapping
Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...