Trend Analysis: It’s Not Magic, It’s Methodology
Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...
trend analysis
Articles
Evolving Trends into Insights Strategies
While some companies chase trends and focus on what is new and emerging, others can leverage these trends to create organizational strategies that are...
Navigating the Future Through Trend Mapping
Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...