Lifting All Voices: Focusing on Inclusive Research
All Things Insights had the chance to connect with Valeria Piaggio, Global Head, Inclusive Growth, Sustainable Transformation Practice, Kantar, for an...
synthetic data
Articles
Balancing Act: Blending Synthetic & Natural Data in Research
The insights community is still weighing the use of synthetic data. With the growth in AI developments synthetic data is coming into the spotlight as...
AI-Powered Personas: Transforming Consumer Insights
As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...
Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
The Data-Driven Future: Navigating the Evolution of Analytics and AI
The landscape of data, analytics, and artificial intelligence is undergoing a profound and accelerating transformation, poised to become even more dee...
AI, Insight, and the Human Factor: A New Blueprint for Market Research
Day three of TMRE @ Home 2025 showed that the future of research isn't man versus machine — it's man with machine. From synthetic data to AI agents...