marketing

Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti...

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...

As brands grapple with the challenges and opportunities of marketing to Generation Z, it becomes crucial to learn more about the preferences of this t...

When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...

Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...

Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and...