Decoding Consumer Motives: The Power of Psychographic Segmentation
As learning about your target consumer becomes ever more precise and discerning, psychographic segmentation becomes a crucial key to unlock consumer m...
consumer behavior
Articles
Trend Analysis: It’s Not Magic, It’s Methodology
Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...
Evolving Trends into Insights Strategies
While some companies chase trends and focus on what is new and emerging, others can leverage these trends to create organizational strategies that are...
Insights Advancement: TMRE 2024 Key Themes & Actionable Takeaways
TMRE 2024 served as a testament to the advancement of the insights discipline, showcasing how the field is evolving to meet the demands of a rapidly c...
Driving Growth, Embracing Change, and Harnessing AI
At TMRE 2024, day two discussions were packed with fresh perspectives on how the insights profession is transforming. The focus was on actionable outc...
Beyond the Numbers: Unveiling the Emotional Drivers of Consumer Behavior
At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...