Reimagining Brand Health Trackers for Today’s Dynamic Market
Brand health and brand trackers are receiving a dose of modernization lately to create a more winning formula. What was once seen as a rather static a...
consumer behavior
Articles
Connecting More Meaningfully with Your Customers
We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
Shaping Consumer Insights Through Ethnographic Research
Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is...
Sharpening Your Empathy Skills to Deepen Customer Relationships
Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...
The Future of Consumer Behavior: Trends to Watch
As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...
Beyond Algorithms: Reclaiming Human-Centricity
With the rise of artificial intelligence, much has been made of this new era of insights, with a growing emphasis on collective intelligence. The cons...