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Foresights Methodologies

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Hidden Gem: Unlocking the Power of the Excel Forecast Sheet

Believe it or not, there's a feature in Excel that could predict your company's future. It's called the Forecast Sheet and it's about to become your s...
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Trend Analysis: It’s Not Magic, It’s Methodology

Debunking myths about trends involves identifying and dispelling common misconceptions about how trends emerge, persist, and evolve. This can include...

Thinking Ahead with the Advantage of Foresights Methodologies

At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...

Embrace Futurism to Prepare for New Opportunities

Futurism plays a critical role with insights and marketing in looking at the potential shape of the future. For a brand or company, this could include...