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Industry Insights

One of the featured categories on All Things Insights is our Industry Insights resource page which features a range of helpful information for the insights professional. This includes industry-related content such as media insights and measurement, mobile and social media, entertainment media such as news, sports, and streaming, gaming, finance, consumer packaged goods, and retail. From shopper and viewer insights to the omnichannel experience to measuring the value and programming of entertainment media, the industry insights resource section is ideal for those in a specific industry and provides knowledge and education for the insights expert and novice alike.

 

Industry insight is an industry-targeted solution that empowers your campaigns with industry-level intelligence. It uncovers the trends and forces that are driving your target global industry forward. Industry insights refer to a comprehensive understanding and knowledge about a specific sector or field, gained through industry-level analysis, research, and observation of various factors influencing that industry. These insights encompass trends, challenges, opportunities, best practices, and emerging developments within a particular business sector. Industry insights provide valuable information that helps organizations and individuals make informed decisions, devise effective strategies, and stay competitive in their respective markets based on valid industry metrics.

 

Industry insights are crucial for making strategic decisions, developing business plans, and adapting to changing market conditions. These insights empower businesses and professionals to anticipate changes, capitalize on opportunities, address challenges, and remain competitive within their industry. Our industry insights resources could further include market trends, the competitive landscape, customer behavior, industry challenges, innovation and research, economic factors, regulations, market segmentation, industry influencers, and globalization and trade agreements.

Articles

Several strips of film moving from the center and beyond out of the frame.

Media in Motion: What 2026 Holds for Entertainment Trends

As we head into 2026, media and entertainment news outlets focused on what suitor might acquire Warner Brothers: Paramount or Netflix? While the hype...
A stained-glass window spiraling from a center outward.

Shaping Media Insights: The Evolution of the Connected Viewer

The recent competition between Netflix and Paramount for the acquisition of Warner Brothers set off a bit of drama and suspense in Hollywood and the m...
A collage of diverse and multicultural faces from social media pictures.

Reaching Multicultural Audiences

Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...
A collage of hundreds of arrow doodles going off in all directions.

Decoding Customer Journey Mapping

Mapping out the customer journey is an essential part of the marketing process as it allows organizations to trace a consumer's experiences and how th...
Rows of empty stadium seating like at a ballpark.

Influencing the Next Level of Sports Fan Engagement

As the connected viewer evolves the sports, media and entertainment worlds, it is also transforming how fandom works. Mobile technology and evolving c...
A TV is blurry in the background, with a container of popcorn front and center to signify home entertainment.

Consumers Embracing New Media & Entertainment Reality

The world of television media is constantly changing, and that evolution is far from over. The current marketplace is fragmented with studios and cabl...