The Future of FAST: The Role of Measurement
Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...
Media Measurement
Articles
Attention, Please: The Impact of Premium Platforms
In today's cluttered media landscape, capturing and holding audience attention is paramount for advertisers. Premium platforms offer a unique opportun...
Tuning In to the Future: New Trends in Content Measurement
In the age of content abundance, understanding audience behavior and engagement is more crucial in the media and entertainment communities. Content me...
Building a Marketing Mix Framework
Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights' Seth Adler to discuss his session at the Media Insights & Engagement Con...
Gaining Insights Through AI and Social Listening
Marketing across major platforms from Google to Meta/Facebook/Whatsapp/Instagram, Amazon, Twitter/X, WeChat, TikTok and even Alibaba requires the abil...
Getting Social to Measure User Engagement
Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...
Attention Metrics: User Engagement
All Things Insights' Seth Adler caught up with Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc., at the Media Insights & Engagement C...
Measuring OTA Programming
Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...