Media Consumer

The recent competition between Netflix and Paramount for the acquisition of Warner Brothers set off a bit of drama and suspense in Hollywood and the m...

Connecting with diverse audiences and cultures is one avenue to engage media and entertainment consumers in an authentic, genuine way. However, to cre...

Mapping out the customer journey is an essential part of the marketing process as it allows organizations to trace a consumer's experiences and how th...

As the connected viewer evolves the sports, media and entertainment worlds, it is also transforming how fandom works. Mobile technology and evolving c...

The world of television media is constantly changing, and that evolution is far from over. The current marketplace is fragmented with studios and cabl...

Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...