Connecting More Meaningfully with Your Customers
We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
Consumer Sentiment
Articles
Sharpening Your Empathy Skills to Deepen Customer Relationships
Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...
The Future of Consumer Behavior: Trends to Watch
As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...
Human Insights: Understanding People to Drive Impact
In today's data-rich world, the ability to understand the "why" behind human behavior is more critical than ever. While quantitative data tells us wha...
Decoding Consumer Motives: The Power of Psychographic Segmentation
As learning about your target consumer becomes ever more precise and discerning, psychographic segmentation becomes a crucial key to unlock consumer m...
New Frontiers for Capturing Consumer Sentiment
Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...
Thinking Through the Perception Perspective
All Things Insights' Seth Adler discussed a variety of subjects with author and journalist David McRaney at this year's TMRE. McRaney gave a keynote p...
Reaching the Consumer
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...