Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
Consumer Sentiment
Articles
Scoring With the New Sports Consumer
Calling all kickers! The FIFA World Cup 2026 event kicked off June 11 to July 19, 2026, across venues in the U.S., Canada, and Mexico. This specially...
Prostate Cancer Screening and Ad Testing… Neither Need Be Avoided
As an avid football fan, I'm often excited about the actual Super Bowl game. No offense to Seattleites or Bostonians, but the matchup this year didn't...
Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty
Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...
Keeping User Experiences Central to Research Conversations
Researchers are often striving to keep pace with product development timelines. AI technology, however, is helping researchers to meet that challenge....
Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...