Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...
Consumer Behavior
Articles
Navigating Uncertainty: What’s Next for Consumers in 2026
As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
Connecting More Meaningfully with Your Customers
We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
Shaping Consumer Insights Through Ethnographic Research
Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is...
Sharpening Your Empathy Skills to Deepen Customer Relationships
Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...
The Future of Consumer Behavior: Trends to Watch
As we head towards the back half of 2025, several key consumer behavior trends have been shaping the marketplace. These trends can continue to help th...