From Raw Data to Real Results: The Insights-Driven Marketing Advantage
Are one-size-fits-all-marketing strategies fading into the background? Growth initiatives are increasingly led by insight-driven marketing that strive...
Consumer Behavior
Articles
Trust Signals: Understanding Consumer Perspectives on AI
Marketers are increasingly relying on AI in their business and advertising practices. Yet, for consumers, do they really trust AI to make decisions? W...
How Contradictions in Consumer Identity Are Reshaping Brands
Deep consumer research strives to understand people in all their complexity. This moves research beyond just surface insights but at the same time can...
Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
Building Bridges: Redefining the Insights-Marketing Partnership
Tilray Brands is on a mission to supercharge the growth of its brands, one customer group at a time. Manitoba Harvest, a 28-year-old business owned by...
Prostate Cancer Screening and Ad Testing… Neither Need Be Avoided
As an avid football fan, I'm often excited about the actual Super Bowl game. No offense to Seattleites or Bostonians, but the matchup this year didn't...