Creating New Frontiers with Synthetic Data Solutions
As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...
- Articles by Matt Kramer
Reconnecting With Unengaged Customers
We all know the stories of successful consumer loyalty reward programs, which benefit the customers that are most loyal with rewards, points, discount...
Finding Stakeholder Alignment
Stakeholder alignment is increasingly important in both overall business and insights strategy. As the enterprise strives for organizational success,...
Putting Together DIY Research Solutions
It seems that whether the economy is surging or stagnant, the emphasis on do-it-yourself market research has remained a relatively strong attribute in...
Engaging Sales with Market Research
At TMRE @ Home's Insights ROI & Strategy Summit, Joe Agostinelli, Sr. Director of Market Research, Morningstar, gave the presentation, "Strategic Insi...
Driving Analytics & Insights Action
At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...